Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools

Gary Price — Wed, 08 Feb 2012 02:32:11 +0000

Wolfram|Alpha (W|A) is launching a new fee-based service named Wolfram|Alpha Pro. In today’s highly competitive environment, you may wonder why a W|A would ask people to pay for what many think should be free. Read on: you may decide to willingly open your wallet when you...

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Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad

Danny Sullivan — Wed, 08 Feb 2012 01:05:52 +0000

“SEO isn’t good for users” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug” are two quotes from a Google employee that go directly against things Google’s said before. The real truth emerging? More like a new...

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New: Google Sitelinks With Small Arrows

Barry Schwartz — Wed, 08 Feb 2012 00:34:46 +0000

Google has confirmed that they are rolling out a new look for their one line sitelinks. The new look has a small arrow on the left side of where the sitelinks begin. Here is a picture: A Google spokesperson confirmed that these are indeed new and are “currently rolling out everywhere this...

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SEMPO Announces 2012 Board Of Directors Nominees

Barry Schwartz — Tue, 07 Feb 2012 22:49:46 +0000

SEMPO, the Search Engine Marketing Profession Organization, has posted their 2012 nominees for the Board of Directors. There are currently 38 nominees for the 2012- 2014 Board, with a total of 13 seats to fill. SEMPO members can vote electronically between February 14 through February 22, 2012....

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Google: 41 Percent Of Super Bowl Ad Searches Were Mobile

Greg Sterling — Tue, 07 Feb 2012 22:40:11 +0000

A wide range of social and mobile data are being reported by various sources in the wake of last Sunday’s Super Bowl game. For example, ad network inMobi said 39 percent of survey respondents “used their mobile device in response to a TV commercial during the game” (discussing...

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SearchCap: The Day In Search, February 7, 2012

Barry Schwartz — Tue, 07 Feb 2012 22:22:37 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Super Bowl Advertisers Take Advantage of Search Interest? Over the past couple of days, numerous stats and figures have been published about how Super Bowl...

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Did Super Bowl Advertisers Take Advantage of Search Interest?

Vanessa Fox — Tue, 07 Feb 2012 20:07:58 +0000

Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web...

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SPONSOR MESSAGE: Re-Targeting: What You Need to Know to Maximize Conversions and Improve ROI

Search Engine Land — Tue, 07 Feb 2012 20:00:26 +0000

Brought to you by Acquisio, this pre-recorded webcast "Retargeting: What’s Your Strategy?" featuring The Trade Desk’s Jeff Green will show you: Why re-targeting/re-messaging is the biggest opportunity in online advertising Why buying display ads through Google is not enough How...

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Volunia, A Social Search Engine, Says The Web Has Come Alive

Sean Carlos — Tue, 07 Feb 2012 19:20:33 +0000

Google might be synonymous with the word search in most of the world, but that hasn’t dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with...

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Guide To Finding Linkbuilding Targets With Social Media

Jordan Kasteler — Tue, 07 Feb 2012 15:55:05 +0000

There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still...

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