Search Engine Journal

5 Essential Digital Marketing Focuses for 2012

Geoff Jackson — Fri, 20 Jan 2012 19:00:18 +0000

Linkbait Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up [...]

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Still Not Clear on SOPA & PIPA? Infographic w/Simple Explanations

Melissa Fach — Fri, 20 Jan 2012 17:00:08 +0000

This infographic by Lumin Consulting explains SOPA and PIPA in a very simplistic way. In fact, I think even my parents could understand this information. So if you are still not clear on some of the issues or if you know someone that doesn’t get SOPA and/or PIPA I suggest you send them this infographic. [...]

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Scoop This: A Comprehensive Guide to Scoop.it for Content Curation

Gabriella Sannino — Fri, 20 Jan 2012 14:00:54 +0000

We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you [...]

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Bye Bye Summify:Twitter Acquires Social News Aggregator

David Angotti — Fri, 20 Jan 2012 13:00:38 +0000

Yesterday, Twitter announced that they are acquiring the Vancouver-based social new aggregator Summify. Summify, which was founded in late 2009 as ReadFu, summarizes the stories that are shared on the popular social networks and other news sites. Summify quickly sorts through the hundreds of stories that are shared across a user’s network, identifies the most [...]

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Google Announces Above-the-Fold Algorithm Change

Alan Bleiweiss — Fri, 20 Jan 2012 00:27:43 +0000

How many of us have known for how many years that Google cares about user experience (no matter what others might argue the contrary)? Earlier this year, in one of my conference presentations, I put it this way: “SEO is about understanding user experience as seen through search algorithms”. Well today, Google took yet one [...]

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Five Common Guest Posting Mistakes & How to Avoid Them

Tom Demers — Thu, 19 Jan 2012 19:28:30 +0000

Guest posting is becoming a very popular link building tactic. So much so that I think using an opening sentence along the lines of “guest posting is becoming a very popular link building tactic” is becoming pretty popular in SEO and link building articles. You see a lot of these types of articles talking about [...]

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6 Tips for Being A Good Blogger in 2012

Melissa Fach — Thu, 19 Jan 2012 17:00:35 +0000

Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines” and posts that people will read. Some stuff [...]

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Google Isn’t Just About the Web, Learn About Google’s Driverless Car

Melissa Fach — Thu, 19 Jan 2012 14:00:09 +0000

I have to admit that this infographic is the first time I have heard about the “driverless car”. There is a lot of news out there about it and varying opinions. If a Google driverless car were to be available to consumers what would be the pros and cons? There might be less DUI-related accidents [...]

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SOPA and PIPA Face Uphill Battle Due to Public Outcry

David Angotti — Thu, 19 Jan 2012 13:00:59 +0000

Yesterday, there was a 24-hour Internet blackout and widespread protest of the Stop Online Piracy Act (SOPA) before the House and the Protect IP Act (PIPA) before the Senate. The unprecedented protest of these two bills had the full support of Wikipedia, Google, Facebook, and countless other influential websites, businesses, and individuals. Wikipedia provided users [...]

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Google Algorithm Changes – Also Changing The Web Marketing Norms

Alexandra Brian — Wed, 18 Jan 2012 19:00:23 +0000

Challenging the ranks of Google, as far as its contribution in evolution of search engines in particular and evolution of the internet in general is concerned, is simply not a wise man’s choice. There are so many things that boost Google’s credibility to where it is today. Google is engaged in an ongoing quest to [...]

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